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Synopsis
Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.
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- PublisherSpringer
- Publication date2004
- ISBN 10 3540206914
- ISBN 13 9783540206910
- BindingHardcover
- Number of pages183
- EditorHuber Margit, Scharioth Joachim, Pallas Martina
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Putting Stakeholder Management into Practice
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Springer Berlin Heidelberg Jan 2004, 2004
ISBN 10: 3540206914
ISBN 13: 9783540206910
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following 'How to achieve excellence in Stakeholder Management', which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success. 184 pp. Englisch. Seller Inventory # 9783540206910
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