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Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications : Workshop on Data Analysis, Decision ... and Related Areas of Research : Papers - Hardcover
Synopsis
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
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- PublisherSpringer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication date1988
- ISBN 10 3540190384
- ISBN 13 9783540190387
- BindingHardcover
- LanguageEnglish
- Number of pages380
- EditorGaul Wolfgang, Schader Martin
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Data, expert knowledge and decisions. an interdisciplinary approach with emphasis on marketing applications, [workshop on Data Analysis, Decision Support and Expert Knowledge Representation in Marketing and Related Areas of Research at the Univ. of Karlsruhe (TH) from June 21 to 23, 1987].
Seller: Antiquariat Bookfarm, Löbnitz, Germany
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Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Nf 216 3540190384 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2100972
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Data, Expert Knowledge and Decisions. An Interdisciplinary Approach with Emphasis on Marketing Apllications.
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Berlin, Heidelberg, New York, London, Paris, New York: Springer., 1988
ISBN 10: 3540190384
ISBN 13: 9783540190387
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Hardcover
Seller: Antiquariat Bücherkeller, Berlin, Germany
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1. Aufl. 17,5 x 24,5 cm. 380 S., 117. Abb. Illustrierter Originalkarton. Geringe Gebrauchsspuren. Auf Grund der EPR-Regelung können wir in folgende Länder NICHT mehr liefern: Bulgarien, Dänemark, Griechenland, Luxemburg, Österreich, Polen, Rumänien, Schweden, Slowakei, Spanien. Seller Inventory # 8220AB
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Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications An Interdisciplinary Approach with Emphasis on Marketing Applications
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Gebundene Ausgabe. Condition: Gut. 380 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 327087
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Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.7. Seller Inventory # G3540190384I3N00
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