Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM (A HOTT Guide from Vieweg Publishers) - Hardcover
Synopsis
Companies need a new approach - customer relationship management, or CRM - to take advantage of the Web's unique ability to capture and publish a single view of customers. How does it work? What is the best CRM strategy? Which companies have successfully implemented CRM in their business? This HOTT Guide defines CRM from different points of view; sales, marketing, customer support and technology. The book presents white papers on technology, business cases and reports sharing the major trends occurring in the CRM marketplace; interviews with experts in the CRM field; a special chapter dedicated to the implementation of CRM in call centers. Altogether, the reader will have a complete guide to Customer Relationship Management at their finger tips. Customer Relationship Management is especially aimed at those concerned with customer service management, marketing, market research, callcenter management, data architects, the sales force and service managers.
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Book Description
zum Buch: The ultimate handbook on CRM
zur Reihe: HOTT-Guide - Hands On HOTT Topics
About the Author
The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.
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Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM (Hott Guide Series)
Published by
Vieweg Verlagsgesellschaft, 2001
ISBN 10: 3528057521
ISBN 13: 9783528057527
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-952-142