Kopf oder Bauch?: Zur Biologie der Entscheidung - Softcover

 
9783525402313: Kopf oder Bauch?: Zur Biologie der Entscheidung

Synopsis

Why do people write a warning on cigarette packs that smoking can be fatal? Because we don't trust individuals to always make the decision that the general public thinks is the right one. To answer the question "What should I do?", People need motivational aids. They are controlled by a complex set of rules, laws and moral requirements to protect individuals from "wrong" decisions. This danger is obviously classified as great; unlike what it suggests based on rational ethics, even ethical decisions fit fully into an economic system. Economics is to be understood as the organization of our life needs: Our brain tries to simplify everything as possible and to use its resources sparingly. It is committed to an economy of thought. The authors of the book discuss how our picture of economy, ethics, morality and decision changes if we take the results of recent brain research seriously.

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About the Authors

Prof. Dr. phil. Dr. rer. nat. Gerhard Roth war von 1976 bis 2008 Professor fÃ"r Verhaltensphysiologie und Entwicklungsneurobiologie am Institut fÃ"r Hirnforschung der Universität Bremen. Er war von 1997 bis 2008 GrÃ"ndungsrektor des Hanse-Wissenschaftskollegs und von 2003 bis 2011 Präsident der Studienstiftung des deutschen Volkes. Er hat Ã"ber 200 Fachartikel und erfolgreiche SachbÃ"cher im Bereich der Neurobiologie und Neurophilosophie veröffentlicht.

Dr. Michel Friedman ist Rechtsanwalt, Journalist, Publizist, Moderator und Verleger sowie Doktorand der Philosophie.

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