Automotive Management: Navigating the next decade of auto industry transformation - Hardcover

Diehlmann, Jens; Häcker, Joachim

 
9783486723328: Automotive Management: Navigating the next decade of auto industry transformation

Synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

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Other Popular Editions of the Same Title

9783110489309: Automotive Management: Navigating the next decade of auto industry transformation

Featured Edition

ISBN 10:  3110489309 ISBN 13:  9783110489309
Publisher: De Gruyter Oldenbourg, 2016
Softcover