Management and International Review: 0 (mir Special Issue) - Softcover

 
9783409125444: Management and International Review: 0 (mir Special Issue)
Softcover
ISBN 10: 3409125442 ISBN 13: 9783409125444
Publisher: Gabler Verlag, 2004

Synopsis

Increasing the levels of global integration

"synopsis" may belong to another edition of this title.

About the Author

David Brock, Senior Lecturer, Department of Business Administration, Ben-Gurion University, Beer-Sheva, Israel.
Julian Birkinshaw, Associate Professor, Strategic and International Management, London Business School, London, UK.

From the Back Cover

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

"About this title" may belong to another edition of this title.

Publisher
Gabler Verlag
Publication date
2004
Language
English
ISBN 10 
3409125442
ISBN 13 
9783409125444
Binding
Paperback
Number of pages
154
Editor
Brock David M., Birkinshaw Julian