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The Key of Success in Shopping Centers: Composing Elements of Shopping Centers, their Strategic Fit & Coevolving - Softcover
Synopsis
This book introduces a new General Shopping Center Theory approaching from a Product paradigm and Marketing as main field of science. The novelty lies in the paradigm shift from considering shopping centers a Place where retailers meet customers to viewing them as a Product of the real estate industry. The success of a shopping center depends on the strategic fit and coevolving of its composing elements as Product. This book gives detailed insights about these success factors and the dynamic relationships between them resulting in synergy sources, which can make or break a shopping center. A must have for those who wish to secure the success of their shopping center on the long term. As such, the book provides a solid theoretical foundation and serves as a guideline to industry practitioners, investors, developers, center managers, retailers, researchers, academic faculty and students. It provides an interesting read to anyone seeking to better understand the world of shopping centers.
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About the Author
Melinda holds a Ph.D. from the Corvinus University of Budapest with research in Shopping Centers. She acts as Country Manager in Romania for S+B Gruppe AG (Viena, Austria), working in real estate development across the country and abroad since more than a decade. She is associate lecturer for Retail Channels at Babes-Bolyai University Cluj-Napoca.
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The Key of Success in Shopping Centers
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book introduces a new General Shopping Center Theory approaching from a Product paradigm and Marketing as main field of science. The novelty lies in the paradigm shift from considering shopping centers a Place where retailers meet customers to viewing them as a Product of the real estate industry. The success of a shopping center depends on the strategic fit and coevolving of its composing elements as Product. This book gives detailed insights about these success factors and the dynamic relationships between them resulting in synergy sources, which can make or break a shopping center. A must have for those who wish to secure the success of their shopping center on the long term. As such, the book provides a solid theoretical foundation and serves as a guideline to industry practitioners, investors, developers, center managers, retailers, researchers, academic faculty and students. It provides an interesting read to anyone seeking to better understand the world of shopping centers. 240 pp. Englisch. Seller Inventory # 9783330808072
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The Key of Success in Shopping Centers: Composing Elements of Shopping Centers, their Strategic Fit & Coevolving
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The Key of Success in Shopping Centers: Composing Elements of Shopping Centers, their Strategic Fit & Coevolving
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The Key of Success in Shopping Centers : Composing Elements of Shopping Centers, their Strategic Fit & Coevolving
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book introduces a new General Shopping Center Theory approaching from a Product paradigm and Marketing as main field of science. The novelty lies in the paradigm shift from considering shopping centers a Place where retailers meet customers to viewing them as a Product of the real estate industry. The success of a shopping center depends on the strategic fit and coevolving of its composing elements as Product. This book gives detailed insights about these success factors and the dynamic relationships between them resulting in synergy sources, which can make or break a shopping center. A must have for those who wish to secure the success of their shopping center on the long term. As such, the book provides a solid theoretical foundation and serves as a guideline to industry practitioners, investors, developers, center managers, retailers, researchers, academic faculty and students. It provides an interesting read to anyone seeking to better understand the world of shopping centers. Seller Inventory # 9783330808072
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The Key of Success in Shopping Centers: Composing Elements of Shopping Centers, their Strategic Fit & Coevolving
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The Key of Success in Shopping Centers
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Reikli MelindaMelinda holds a Ph.D. from the Corvinus University of Budapest with research in Shopping Centers. She acts as Country Manager in Romania for S+B Gruppe AG (Viena, Austria), working in real estate development across the . Seller Inventory # 168722548
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The Key of Success in Shopping Centers
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book introduces a new General Shopping Center Theory approaching from a Product paradigm and Marketing as main field of science. The novelty lies in the paradigm shift from considering shopping centers a Place where retailers meet customers to viewing them as a Product of the real estate industry. The success of a shopping center depends on the strategic fit and coevolving of its composing elements as Product. This book gives detailed insights about these success factors and the dynamic relationships between them resulting in synergy sources, which can make or break a shopping center. A must have for those who wish to secure the success of their shopping center on the long term. As such, the book provides a solid theoretical foundation and serves as a guideline to industry practitioners, investors, developers, center managers, retailers, researchers, academic faculty and students. It provides an interesting read to anyone seeking to better understand the world of shopping centers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 240 pp. Englisch. Seller Inventory # 9783330808072
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The Key of Success in Shopping Centers | Composing Elements of Shopping Centers, their Strategic Fit & Coevolving
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Taschenbuch. Condition: Neu. The Key of Success in Shopping Centers | Composing Elements of Shopping Centers, their Strategic Fit & Coevolving | Melinda Reikli | Taschenbuch | Englisch | 2017 | GlobeEdit | EAN 9783330808072 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 113166846
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The Key of Success in Shopping Centers: Composing Elements of Shopping Centers, their Strategic Fit & Coevolving
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paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82333308080716