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Synopsis
The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail.
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About the Author
Dr. Swati Vashishtha is a Professor at Chitkara Business School, Chitkara University, Punjab. She is an expert in the area of Consumer Behaviour and Retail,which are the subjects she teaches and researchers. Dr. Swati has been recognized in numerous ways in academics and industry for her scientific publications and for leading marketing operations.
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Analyzing Consumer Acquisition Pattern: An Empirical Evidence
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LAP Lambert Academic Publishing Jul 2017, 2017
ISBN 10: 3330061731
ISBN 13: 9783330061736
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail. 288 pp. Englisch. Seller Inventory # 9783330061736
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Analyzing Consumer Acquisition Pattern: An Empirical Evidence
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330061731
ISBN 13: 9783330061736
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail. Seller Inventory # 9783330061736
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Analyzing Consumer Acquisition Pattern: An Empirical Evidence
Published by
LAP LAMBERT Academic Publishing Jul 2017, 2017
ISBN 10: 3330061731
ISBN 13: 9783330061736
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Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 288 pp. Englisch. Seller Inventory # 9783330061736
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Analyzing Consumer Acquisition Pattern: An Empirical Evidence
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ISBN 10: 3330061731
ISBN 13: 9783330061736
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Analyzing Consumer Acquisition Pattern: An Empirical Evidence
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ISBN 10: 3330061731
ISBN 13: 9783330061736
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