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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands - Softcover
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This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them? What captures their attention? What retains their loyalty? To answer such questions, we have examined the characteristics that influence consumers’ decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers’ choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.
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Understanding the Moroccan Consumer
Published by
LAP LAMBERT Academic Publishing Okt 2017, 2017
ISBN 10: 3330034793
ISBN 13: 9783330034792
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own. 104 pp. Englisch. Seller Inventory # 9783330034792
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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330034793
ISBN 13: 9783330034792
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 26405871277
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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330034793
ISBN 13: 9783330034792
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. Print on Demand. Seller Inventory # 407283058
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Understanding the Moroccan Consumer
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330034793
ISBN 13: 9783330034792
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Softcover
Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bouziane KarimaKarima Bouziane is a Professor and researcher at ENCG, Chouaib Doukkali University, Eljadida, Morocco. She holds a Doctorate degree in Translation Studies and Intercultural Communication from the same university. Her a. Seller Inventory # 385707489
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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330034793
ISBN 13: 9783330034792
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. PRINT ON DEMAND. Seller Inventory # 18405871271
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Understanding the Moroccan Consumer : Insights to Control the Way Consumers Experience and Relate to Brands
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330034793
ISBN 13: 9783330034792
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own. Seller Inventory # 9783330034792
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Understanding the Moroccan Consumer
Published by
LAP LAMBERT Academic Publishing Okt 2017, 2017
ISBN 10: 3330034793
ISBN 13: 9783330034792
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 104 pp. Englisch. Seller Inventory # 9783330034792
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Understanding the Moroccan Consumer | Insights to Control the Way Consumers Experience and Relate to Brands
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330034793
ISBN 13: 9783330034792
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Taschenbuch
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Understanding the Moroccan Consumer | Insights to Control the Way Consumers Experience and Relate to Brands | Karima Bouziane | Taschenbuch | 104 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330034792 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 110287525
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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330034793
ISBN 13: 9783330034792
New
paperback
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82933300347936