Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business) - Hardcover

Hardcover

ISBN 10: 3319909444 ISBN 13: 9783319909448

Publisher: Palgrave Macmillan, 2018

Synopsis

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable readto both scholars and business executives.

About this title

About the Author

Demetris Vrontis is a Professor and an Executive Dean at the University of Nicosia, Cyprus (EU), the Editor-in-Chief of the EuroMed Journal of Business (EMJB), and the co-President of the EuroMed Research Business Institute (EMRBI). He has published over 200 refereed articles and books.

Yaakov Weber is a Professor at the College of Management Academic Studies, Israel.  His publications have received more than 5000 citations and he has served in various editorial positions for leading journals. Yaakov is the founder and co-President of the EMRBI.

Alkis Thrassou is a Professor at the University of Nicosia, Cyprus (EU) and is a Senior Research Fellow of the EuroMed Academy of Business (SFEMAB-EMRBI). He has published over 120 refereed articles and books.

S. M. Riad Shams is a Senior Research Fellow at the Ural Federal University, Russia. He has authored many papers which have been publishedin various internationally-reputed business and management journals.

Evangelos Tsoukatos teaches Management at the University of Applied Sciences, Crete, in Greece, and is adjunct faculty at the University of Nicosia, Cyprus and the Hellenic Open University. He is currently Vice President of the EMRBI.

From the Back Cover

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable readto both scholars and business executives.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2018
• Language: English
• ISBN 10: 3319909444
• ISBN 13: 9783319909448
• Binding: Hardcover
• Edition number: 1
• Number of pages: 317
• Editor: Vrontis Demetris, Weber Yaakov, Thrassou Alkis, Shams S. M. Riad, Tsoukatos Evangelos