Towards Intellectual Property Rights Management: Back-office and Front-office Perspectives - Softcover
Synopsis
Chapter 1: Untangling the Intangibles: The Scope of IPR Management Research
Chapter 2: From Tangibles to Intangibles and from Back-Office to Front-Office
Chapter 3: Innovation Property Rights Process Management
Chapter 4: Interviewing IPR Executives Chapter 5: IPR Management to Business Management Chapter 6: IPR Characteristics in Practice: Back-Office to Front-OfficeChapter 7: IPR Management in Action: The Road to "Better" IPR Management
Chapter 8: Conclusion
"synopsis" may belong to another edition of this title.
