ComMODify: User Creativity at the Intersection of Commerce and Community (Dynamics of Virtual Work) - Hardcover

Van Der Graaf, Shenja

Hardcover

ISBN 10: 3319614991 ISBN 13: 9783319614991

Publisher: Palgrave Macmillan, 2017

Synopsis

This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on the internet. An empirical study of the online world Second Life is used as an early illustration of the pivotal role of user participation in design, development and sustainability of digital platforms.

Van der Graaf sheds light on aspects of the ongoing platformization of the internet and on new norms and mechanisms for user participation which are linked to values of creativity, community and labour. ComMODify makes clear that robust theoretical and empirical investigation of the integration of user participation into mainstream business models and its implications for platform development is key to understanding contemporary businesses like Facebook, that sustain the internet of today.

This book will be of interest to those wanting to learn more about the socio-economic implications of user participation associated with user-generated content, particularly within the 3D software and game industry.

About this title

About the Author

Shenja van der Graaf is a Senior Researcher at imec-SMIT, Vrije Universiteit Brussel, Belgium.

From the Back Cover

This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on the internet. An empirical study of the online world Second Life is used as an early illustration of the pivotal role of user participation in design, development and sustainability of digital platforms.

Van der Graaf sheds light on aspects of the ongoing platformization of the internet and on new norms and mechanisms for user participation which are linked to values of creativity, community and labour. ComMODify makes clear that robust theoretical and empirical investigation of the integration of user participation into mainstream business models and its implications for platform development is key to understanding contemporary businesses like Facebook, that sustain the internet of today.

This book will be of interest to those wanting to learnmore about the socio-economic implications of user participation associated with user-generated content, particularly within the 3D software and game industry.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2017
• Language: English
• ISBN 10: 3319614991
• ISBN 13: 9783319614991
• Binding: Hardcover
• Edition number: 1
• Number of pages: 193