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Bright Modernity: Color, Commerce, and Consumer Culture (Worlds of Consumption) - Hardcover
Book 8 of 10: Worlds of Consumption
Synopsis
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies―research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
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About the Author
Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society at the University of Leeds, UK. Her nine books include several award-winning titles: Imagining Consumers: Design and Innovation from Wedgwood to Corning; Producing Fashion: Commerce, Culture, and Consumers (editor); and The Color Revolution.
Uwe Spiekermann teaches economic and social history at the University of Göttingen. His research interests in German and American history include consumption, retailing, nutrition, and knowledge. He has published extensively, including Decoding Modern Consumer Societies (coeditor) and The Rise of Marketing and Market Research (coeditor).
From the Back Cover
Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
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Bright Modernity: Color, Commerce, and Consumer Culture (eng)
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Bright Modernity: Color, Commerce, and Consumer Culture (Worlds of Consumption)
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Bright Modernity
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Springer International Publishing Sep 2017, 2017
ISBN 10: 3319507443
ISBN 13: 9783319507446
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies-research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the 'color revolution' in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry. 300 pp. Englisch. Seller Inventory # 9783319507446
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Bright Modernity : Color, Commerce, and Consumer Culture
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Bright Modernity
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ISBN 10: 3319507443
ISBN 13: 9783319507446
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides a multidisciplinary analysis of the relationship between color, commerce, and consumer societies in the United StatesAppeals to scholars of cultural history, design, fashion, and history of the chemical industryIncludes contributions . Seller Inventory # 132950058
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Bright Modernity : Color, Commerce, and Consumer Culture
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies-research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the 'color revolution' in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry. Seller Inventory # 9783319507446
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Bright Modernity
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -I. Foundations: Industry and Education.- 1. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries.- 2. Learning to See with Milton Bradley.- II. Gender and Color.- 3. 'Real Men Wear Pink ' A Gender History of Color.- 4. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century.- 5. Let's Go Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color.- III. Ringmasters to the Rainbow: Color Inventions and Visual Culture.- 6. Movies Meet the Rainbow.- 7. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s-1950s.- 8. Life in Color: Life Magazine and the Color Reproduction of Works of Art.- IV. Predicting the Rainbow.- 9. The Color Schemers: American Color Practice in Britain, 1920s-1960s.- 10. Modeurop: Using Color to Unify the European Shoe and Leather Industry.- 11. Who Decides the Color ofthe Season How the Première Vision Trade Show Changed Fashion Culture.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 300 pp. Englisch. Seller Inventory # 9783319507446
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Bright Modernity: Color, Commerce, and Consumer Culture
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