This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant them. Written by leading scholars in the field, it presents a review of the empirical literature on NeuroIS and provides a conceptual description of basic brain function from a cognitive neuroscience perspective. Drawing upon the cognitive neuroscience knowledge developed in non-IS contexts, the book enables IS scholars to reinterpret existing behavioral findings, develop new hypotheses and eventually test the hypotheses with non-neuroscience tools. At its core, the book conveys how neuroscience knowledge makes a deeper understanding of IS phenomena possible by connecting the behavioral and neural levels of analysis.
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Dr. René Riedl is a Professor of Digital Business and Innovation at the University of Applied Sciences Upper Austria and an Associate Professor for Business Informatics at the University of Linz. Moreover, he serves on the executive board of the Institute of Human Resources and Organizational Development in Management (IPO) at the University of Linz. He has published in the following outlets, among others: Behavior Research Methods, BMC Neurology, Business & Information Systems Engineering, Journal of Information Technology, Journal of Management Information Systems, Journal of Neuroscience, Psychology, and Economics, Journal of the AIS, and MIS Quarterly. He holds or has held various editorial positions. Moreover, he co-authored several textbooks, including "Fundamentals of NeuroIS - Information Systems and the Brain". He has been a co-organizer of the Gmunden Retreat on NeuroIS since 2009.
This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant them. Written by leading scholars in the field, it presents a review of the empirical literature on NeuroIS and provides a conceptual description of basic brain function from a cognitive neuroscience perspective. Drawing upon the cognitive neuroscience knowledge developed in non-IS contexts, the book enables IS scholars to reinterpret existing behavioral findings, develop new hypotheses and eventually test the hypotheses with non-neuroscience tools. At its core, the book conveys how neuroscience knowledge makes a deeper understanding of IS phenomena possible by connecting the behavioral and neural levels of analysis.
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Taschenbuch. Condition: Neu. Neuroscience in Information Systems Research | Applying Knowledge of Brain Functionality Without Neuroscience Tools | René Riedl (u. a.) | Taschenbuch | vi | Englisch | 2017 | Springer | EAN 9783319487540 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 108398617
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