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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference: 9 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) - Softcover

 
9783319385563: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference: 9 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Softcover
ISBN 10: 3319385569 ISBN 13: 9783319385563
Publisher: Springer, 2016

Synopsis

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.

"synopsis" may belong to another edition of this title.

From the Back Cover

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.

"About this title" may belong to another edition of this title.

Publisher
Springer
Publication date
2016
Language
English
ISBN 10 
3319385569
ISBN 13 
9783319385563
Binding
Paperback
Number of pages
526
Editor
Malhotra Naresh K.