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Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress - Softcover
Synopsis
Advertising Communication.- Business-to-Business Marketing.- Consumer Behavior.- Cross-Cultural Research.- Digital and Social Media Marketing.- Distribution and Supply Chain Management.- Entrepreneurship and Small Business.- Health and Social Marketing.- Innovation and Creativity.- Integrated Marketing Communication.- International Marketing.- Luxury, Fashion and Wine Marketing.- Marketing Strategy.- Pricing and Price-Related Issues.- Product and Branding Strategies.- Relationship Marketing.- Retailing.- Selling and Sales Management.- Sensory Marketing.- Services Marketing.- Tourism and Hospitality.
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