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Optimization Issues in Web and Mobile Advertising: Past and Future Trends - Softcover

Kumar, Subodha

 
9783319186467: Optimization Issues in Web and Mobile Advertising: Past and Future Trends
Softcover
ISBN 10: 3319186469 ISBN 13: 9783319186467
Publisher: Springer, 2016

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Synopsis

Evolution of Web Advertising.- Pricing Models in Web Advertising.- Scheduling Advertisements on a Web Page.- Personalization of Web Advertising.- Internet Advertising Firms.- Mobile Advertising.- Future Trends and Challenges in Web and Mobile Advertising.

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Publisher
Springer
Publication date
2016
Language
English
ISBN 10 
3319186469
ISBN 13 
9783319186467
Binding
Paperback

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Other Popular Editions of the Same Title

9783319186443: Optimization Issues in Web and Mobile Advertising: Past and Future Trends (SpringerBriefs in Operations Management)

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ISBN 10:  3319186442 ISBN 13:  9783319186443
Publisher: Springer, 2015
Softcover