Items related to Multichannel Commerce: A Consumer Perspective on the...

Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Softcover

Book 18 of 66: Progress in IS

Trenz, Manuel

 
9783319161167: Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels
Softcover
ISBN 10: 3319161164 ISBN 13: 9783319161167
Publisher: Springer, 2015

This specific ISBN edition is currently not available.

Synopsis

Introduction.- Offline, online and multichannel commerce.- Perception and valuation of MC integration services.- Purchase specific and individual differences.- Reflection.

"synopsis" may belong to another edition of this title.

Publisher
Springer
Publication date
2015
Language
English
ISBN 10 
3319161164
ISBN 13 
9783319161167
Binding
Paperback