Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Softcover

Book 18 of 66: Progress in IS

Trenz, Manuel

 
9783319161167: Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels
Softcover
ISBN 10: 3319161164 ISBN 13: 9783319161167
Publisher: Springer, 2015

This specific ISBN edition is currently not available.

Synopsis

Introduction.- Offline, online and multichannel commerce.- Perception and valuation of MC integration services.- Purchase specific and individual differences.- Reflection.

"synopsis" may belong to another edition of this title.

Publisher
Springer
Publication date
2015
Language
English
ISBN 10 
3319161164
ISBN 13 
9783319161167
Binding
Paperback

Other Popular Editions of the Same Title

9783319161143: Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels (Progress in IS)

Featured Edition

ISBN 10:  3319161148 ISBN 13:  9783319161143
Publisher: Springer, 2015
Hardcover