Introduction.- How You Learn to Successfully Negotiate.- Prepare for the Negotiation in Advance.- Gain Self-Motivation Through the Right Attitude.- Create Confidence and a Positive Basis for Discussion by the Proper Greeting.- Find Out the Objectives of Your Negotiating Partner.- Always Negotiate With a Sense of the Benefits for Your Negotiating Partner.- How to Respond to Objections and What to Do When It Gets Tough.- Special Aspects of Price Negotiations.- To Come to a Good Conclusion.- After the Negotiation Is Before the Negotiation.- Final Word.
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