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Marketing Libraries in a Web 2.0 World: v. 145 (IFLA Publications) - Softcover

 
9783119166843: Marketing Libraries in a Web 2.0 World: v. 145 (IFLA Publications)
Softcover
ISBN 10: 3119166847 ISBN 13: 9783119166843
Publisher: Walter de Gruyter & Co, 2011

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Synopsis

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

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About the Author

Rejean Savard, Universite de Montreal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India.

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Publisher
Walter de Gruyter & Co
Publication date
2011
Language
English
ISBN 10 
3119166847
ISBN 13 
9783119166843
Binding
Paperback
Number of pages
161
Editor
Gupta Dinesh, Savard Réjean

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Other Popular Editions of the Same Title

9783110263312: Marketing Libraries in a Web 2.0 World: 145 (IFLA Publications, 145)

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ISBN 10:  3110263319 ISBN 13:  9783110263312
Publisher: De Gruyter Saur, 2011
Hardcover