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Global Linguistics: An Introduction: 7 (Approaches to Applied Semiotics [AAS]) - Softcover

 
9783119162852: Global Linguistics: An Introduction: 7 (Approaches to Applied Semiotics [AAS])

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Synopsis

Why do people from different cultural backgrounds often misunderstand each other even when they usea common language to interact? Why do arguments that we find reasonable not seem so to members of other cultural groups? Global Linguistics addresses these and other basic questions about language and discourse in intercultural communication, providing a solid and accessible introduction to "global linguistics": an interdisciplinary field combining insights from contact linguistics, pragmatics, conceptual metaphor theory and argumentation theory.

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About the Author

Marcel Danesi, University of Toronto, Canada; Andrea Rocci, University of Lugano, Switzerland.

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Other Popular Editions of the Same Title

9783110214062: Global Linguistics: An Introduction: 7 (Approaches to Applied Semiotics [AAS], 7)

Featured Edition

ISBN 10:  3110214067 ISBN 13:  9783110214062
Publisher: De Gruyter Mouton, 2009
Softcover