Empirical Multimodality Research: Methods, Evaluations, Implications - Hardcover

 
9783110724912: Empirical Multimodality Research: Methods, Evaluations, Implications
Hardcover
ISBN 10: 311072491X ISBN 13: 9783110724912
Publisher: De Gruyter, 2021

Synopsis

This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.

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About the Authors

Jana Pflaeging, University of Salzburg; Janina Wildfeuer, University of Groningen; John A. Bateman, Bremen University.



Jana Pflaeging, University of Salzburg; Janina Wildfeuer, University of Groningen; John A. Bateman, Bremen University.

"About this title" may belong to another edition of this title.

Publisher
De Gruyter
Publication date
2021
Language
English
ISBN 10 
311072491X
ISBN 13 
9783110724912
Binding
Hardcover
Number of pages
296
Editor
Bateman