Synopsis
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
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Automotive Management
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Automotive Management
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Automotive Management
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Paperback. Condition: New. 2nd ed. The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. Seller Inventory # LU-9783110489309
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Automotive Management
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Automotive Management - Navigating the next decade of auto industry transformation (eng)
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Automotive Management Navigating the next decade of auto industry transformation
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Automotive Management: Navigating the Next Decade of Auto Industry Transformation
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Automotive Management
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De Gruyter Oldenbourg 2016-06-20, 2016
ISBN 10: 3110489309
ISBN 13: 9783110489309
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Automotive Management: Navigating the next decade of auto industry transformation
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