Items related to Micro MBA: Theory and Practice

Micro MBA: Theory and Practice - Hardcover

Machado; Carolina; Davim; J. Paulo

 
9783110481167: Micro MBA: Theory and Practice

Synopsis

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

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About the Author

Carolina Machado, University of Minho, Portugal; Paulo Davim, University of Aveiro, Portugal

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