The international touring exhibition Die gute Form was conceived by Max Bill on behalf of the Swiss Werkbund and was shown for the first time in 1949 at the Basel Mustermesse trade fair. The exhibition consisted of 80 display panels, designed by Bill, presenting a selection of consumer goods from all over the world, chosen by Bill as examples of good design. The show caused some upset in Switzerland and fuelled heated debates abroad. But it also exerted a wide-reaching influence for example, upon the way in which consumer goods were perceived. This publication documents Bill s initiative in reproductions of the original display panels and layout plans for the venues visited by the exhibition, and places Die gute Form in a theoretical context that considers its reception and impact within the history of design.
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Claude Lichtenstein, born 1949, is a curator, lecturer, and author. 1985 - 2002 he was a curator at Museum fur Gestaltung Zurich. Since 2002, he has been working as an independent exhibition curator.
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Hardcover. Condition: new. Hardcover. The special exhibition Die gute Form, put on by the Swiss Werkbund (SWB) at the Basel trade fair in 1949, was an event that caused a furor far beyond Switzerland's borders. The renowned architect, designer, and graphic artist Max Bill was the mastermind behind the idea and personally selected the exhibits and designed their setting. Eighty exhibition panels showed consumer objects of exemplary design, from a teacup to the jet plane. Bill recognised the emerging, American-style commodity aesthetic that was making inroads into Switzerland and postwar Europe and sought to confront it with a specifically "Swiss" aesthetic shaped by a desire to create long-lasting forms. This publication documents Bill's initiative by presenting the 80 original exhibition panels, which are part of the design collection at the Museum fur Gestaltung Zurich, and Ernst Scheidegger's photographs of the installation places this famous design show in a theoretical and design-historical context, examines its background, and creates a link to the publishing house's first publication from 1983. 120 illustrations - A complete reproduction of Max Bill's exhibition - a myth of Swiss design - in book form - A guide to classical modernist design beyond short-lived fashion and design trends Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783037783726
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Condition: New. - A complete reproduction of Max Bill's exhibition - a myth of Swiss design - in book form - A guide to classical modernist design beyond short-lived fashion and design trends Editor(s): Lichtenstein, Claude. Num Pages: 160 pages, approx. 120. BIC Classification: ACXD; AKB. Category: (G) General (US: Trade). Dimension: 296 x 212 x 15. Weight in Grams: 886. . 2015. Hardcover. . . . . Seller Inventory # V9783037783726
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Condition: New. - A complete reproduction of Max Bill's exhibition - a myth of Swiss design - in book form - A guide to classical modernist design beyond short-lived fashion and design trends Editor(s): Lichtenstein, Claude. Num Pages: 160 pages, approx. 120. BIC Classification: ACXD; AKB. Category: (G) General (US: Trade). Dimension: 296 x 212 x 15. Weight in Grams: 886. . 2015. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9783037783726
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Buch. Condition: Neu. Neuware - The international touring exhibition 'Die gute Form' was conceived by Max Bill on behalf of the Swiss Werkbund and was shown for the first time in 1949 at the Basel Mustermesse trade fair. The exhibition consisted of 80 display panels, designed by Bill, presenting a selection of consumer goods from all over the world, chosen by Bill as examples of good design. The show caused some upset in Switzerland and fuelled heated debates abroad. But it also exerted a wide-reaching influence - for example, upon the way in which consumer goods were perceived. This publication documents Bill's initiative in reproductions of the original display panels and layout plans for the venues visited by the exhibition, and places 'Die gute Form' in a theoretical context that considers its reception and impact within the history of design.With essays by Max Bill, Jakob Bill, Claude Lichtenstein, Renate Menzi and Deyan Sudjic. Seller Inventory # 9783037783726
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