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Evolution in Genre: Emergence, Variation, Multimodality: 192 (Linguistic Insights: Studies in Language and Communication) - Softcover
Synopsis
The notion of ‘genre’ has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the ‘same’ genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve.
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About the Author
Paola Evangelisti Allori is Senior Professor of English at the University of Rome4 ‘Foro Italico’. Her research interests include the language/culture interaction in academic and professional discourses as well as comparative analyses of domain specific-discourses and genres in various disciplinary areas and fields of action, both cross-linguistically and cross-disciplinarily.
John Bateman is Professor of Applied Linguistics in the English and Linguistics Departments of the University of Bremen, Germany. His research spans functional linguistic approaches to multilingual and multimodal document design, the semiotics of film, discourse structure, genre, and the relation between language and other semiotic systems.
Vijay K. Bhatia retired as Professor of English from the City University of Hong Kong. He is the CEO and Director of ESP Communication Services and also the President of the Asia-Pacific Association of LSP and Professional Communication. His research spans genre analysis of academic and professional discourses, ESP and Professional Communication.
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- PublisherPeter Lang AG, Internationaler Verlag der Wissenschaften
- Publication date2014
- ISBN 10 3034315333
- ISBN 13 9783034315333
- BindingPaperback
- LanguageEnglish
- Number of pages380
- EditorBateman John, Evangelisti Allori Paola
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Evolution in Genre: Emergence, Variation, Multimodality (Linguistic Insights, Band 192)
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Peter Lang AG, Internationaler Verlag der Wissenschaften, 2014
ISBN 10: 3034315333
ISBN 13: 9783034315333
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Evolution in Genre : Emergence, Variation, Multimodality. Linguistic insights ; Vol. 192.
ISBN 10: 3034315333
ISBN 13: 9783034315333
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Seller: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germany
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Softcover, 23 cm. Condition: Sehr gut. 380 pp. A perfect copy. - Summary: The notion of 'genre' has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the 'same' genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve. - Contents: Evolution in Genre: Emergence, Variation, Multimodality: John A. Bateman, Paola Evangelisti Allori, Vijay K. Bhatia -- I. Emerging Genres -- The Evolution of Business Discourse and the Emergence of the Corporate Social Responsibility Paradigm: An Investigation of CSR Reports: Paola Catenaccio -- Variation in Apologetic Strategies in Annual Company Reports: Rhetorical Functions of Lexical-Syntactical Patterns: Cinzia Giglioni -- Investigating Variation in Medical Poster Abstracts: Stefania M. Maci -- II. Genre Variability -- Managing Interdiscursive Space in Professional Communication: Vijay K. Bhatia -- Trial Proceeding Transcripts as Genre: Decontextualization and Recontextualization: Michela Giordano -- Anything for a Laugh: Creating and Maintaining Humour from Script to Subtitling in the British TV Situation Comedy: Gillian Mansfield -- Alignment Strategies and Genre Variation in Students' Graph Commentaries: Carmen Sancho-Guinda -- From Business Letters to E-mails: Balancing Tradition and Change: Franca Poppi -- Genre Variation in Mediation Practice: Traditional vs Online Processes: Maurizio Gotti, Larissa D'Angelo -- III. Multimodality in Genres -- Genre in the Age of Multimodality: Some Conceptual Refinements for Practical Analysis: John A. Bateman -- Transgeneric Multimodal Designs across Business and Academic Communication: the Case of Multimedia Kits: Carmen Daniela Maier -- Collaborative Writing and Linking: When Technology Interacts with Genres in Meaning Construction: Sandra Petroni -- Emerging Conventions in the Verbal Component of the 'About' Page of British University Websites: Luisa Caiazzo -- Genre Variation in Electoral Campaigns: Adaptation to the Audience in UK Posters and TV Debates: Chiara Degano. ISBN 9783034315333 Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 540. Seller Inventory # 1088421
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Evolution in Genre: Emergence, Variation, Multimodality (Linguistic Insights / Studies in Language and Communication, Band 192) : Emergence, Variation, Multimodality
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Taschenbuch. Condition: Sehr gut. Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt, Versand Büchersendung - The notion of 'genre' has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the 'same' genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve. Seller Inventory # INF1000482214
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Evolution in Genre
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Evolution in Genre: Emergence, Variation, Multimodality (Linguistic Insights)
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Evolution in Genre
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The notion of 'genre' has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the 'same' genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve. 364 pp. Englisch. Seller Inventory # 9783034315333
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Evolution in Genre : Emergence, Variation, Multimodality
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The notion of 'genre' has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the 'same' genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve. Seller Inventory # 9783034315333
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Taschenbuch. Condition: Neu. Evolution in Genre | Emergence, Variation, Multimodality | Paola Evangelisti Allori (u. a.) | Taschenbuch | Englisch | Peter Lang | EAN 9783034315333 | Verantwortliche Person für die EU: Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, 99095 Erfurt, produktsicherheit[at]zeitfracht[dot]de | Anbieter: preigu. Seller Inventory # 104091869
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