Co-Creating the Future with AI: A Guide to Reinventing Value, Innovation, and Collaboration in Organizations - Hardcover

Ramaswamy, Venkat; Ozcan, Kerimcan; Narayanan, Krishnan

Hardcover

ISBN 10: 3032194679 ISBN 13: 9783032194671

Publisher: Palgrave Macmillan, 2026

Synopsis

This book reveals how Nextgen AI systems are revolutionizing the way businesses create value in what the authors call the Co-Intelligence revolution. Gone are the days of simply making and selling products or services. Now, humans and these AI systems combine to produce and use tokens of intelligence to craft interactive experiences, shifting value creation from mere transactions to dynamic, co-intelligent engagements.

The authors introduce a groundbreaking paradigm of co-creatively generated intelligence (COIN): relational intelligence emerging between humans, machines, institutions, and ecosystems, where co-intelligent organizational ecosystems optimize decision-making, personalize experiences, and drive new forms of agility.

Packed with case studies, including OpenAI, L’Oréal, SAP, Siemens, JPMorgan Chase, Tesla, and emerging digital public infrastructures, this book details how COIN is transforming enterprises in innovative ways. It outlines how businesses can leverage Nextgen AI to enhance operations, offerings, and customer experiences while making a positive impact on the environment. This work will captivate scholars and practitioners alike, offering pathways to co-create a symbiotic, sustainable future.

About this title

About the Author

Venkat Ramaswamy is Professor at the Ross School of Business, University of Michigan, USA. His scholarly work and practical ideas have earned him global recognition. He explores how humans and AI systems co-create intelligence and value in next-generation organizations and ecosystems.

Kerimcan Ozcan is Associate Professor of Marketing (with tenure) at the School of Business and Global Innovation at Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing.

Krishnan Narayanan is Co-Founder and President of itihaasa Research and Digital. He studies the evolution of emerging technologies and innovations. He researches at the Centre for Responsible AI, IIT Madras, India. 

From the Back Cover

“Offers a provocative perspective on the conceptual foundations of human–AI co-creation”
—Paul Resnick, Michael D. Cohen Collegiate Professor of Information, University of Michigan School of Information  

“Advances a rigorous systems-level theory of co-intelligence, positioning learning as the central organizing principle of next-generation AI-enabled enterprises and societal infrastructures”—Balaraman Ravindran, Head of Wadhwani School of Data Science and AI, IIT Madras, and Fellow of AAAI 

This book reveals how Nextgen AI systems are revolutionizing the way businesses create value in what the authors call the Co-Intelligence revolution. Gone are the days of simply making and selling products or services. Now, humans and these AI systems combine to produce and use tokens of intelligence to craft interactive experiences, shifting value creation from mere transactions to dynamic, co-intelligent engagements.

The authors introduce a groundbreaking paradigm of co-creatively generated intelligence (COIN): relational intelligence emerging between humans, machines, institutions, and ecosystems, where co-intelligent organizational ecosystems optimize decision-making, personalize experiences, and drive new forms of agility.

Packed with case studies, including OpenAI, L’Oréal, SAP, Siemens, JPMorgan Chase, Tesla, and emerging digital public infrastructures, this book details how COIN is transforming enterprises in innovative ways. It outlines how businesses can leverage Nextgen AI to enhance operations, offerings, and customer experiences while making a positive impact on the environment. This work will captivate scholars and practitioners alike, offering pathways to co-create a symbiotic, sustainable future.

Venkat Ramaswamy is Professor at the Ross School of Business, University of Michigan, USA. His scholarly work and practical ideas have earned him global recognition. He explores how humans and AI systems co-create intelligence and value in next-generation organizations and ecosystems.

Kerimcan Ozcan is Associate Professor of Marketing (with tenure) at the School of Business and Global Innovation at Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing.

Krishnan Narayanan is Co-Founder and President of itihaasa Research and Digital. He studies the evolution of emerging technologies and innovations. He researches at the Centre for Responsible AI, IIT Madras, India. 

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2026
• Language: English
• ISBN 10: 3032194679
• ISBN 13: 9783032194671
• Binding: Hardcover
• Number of pages: 321