Change Management Revisited: A Practitioner‘s Guide to Implementing Digital Solutions (Business Guides on the Go) - Hardcover
Synopsis
This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.
"synopsis" may belong to another edition of this title.
About the Author
Cansu Hattula is a professor at IU International University (Berlin, Germany). She completed her studies in business administration at the University of Hannover (Germany) and her Ph.D. at the University of St.Gallen (Switzerland). Her research interests include change management and marketing strategy. She has worked in various organizations and startups across Germany, Switzerland, and the UK.
Ines Köhler is a 'Martech' expert with over 15 years of industry experience in corporates and start-ups. She completed her studies in communication science and business administration at the Freie Universität of Berlin (Germany) and LUISS Guido Carli in Rome (Italy). Her professional focus is on implementing new technologies and driving change.
From the Back Cover
This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.
"About this title" may belong to another edition of this title.
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Change Management Revisited (Hardcover)
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Change Management Revisited (Hardcover)
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Hardcover. Condition: new. Hardcover. This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life. This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9783031302398
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 136 pp. Englisch. Seller Inventory # 9783031302398