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Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport - Softcover

Havard, Cody T.

 
9783031234576: Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport
Softcover
ISBN 10: 303123457X ISBN 13: 9783031234576
Publisher: Palgrave Macmillan, 2023

Synopsis

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.

"synopsis" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2023
Language
English
ISBN 10 
303123457X
ISBN 13 
9783031234576
Binding
Paperback
Number of pages
142