Data-driven Retailing: A Non-technical Practitioners' Guide (Management for Professionals) - Hardcover
Book 296 of 339: Management for Professionals
Synopsis
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
"synopsis" may belong to another edition of this title.
About the Author
Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).
From the Back Cover
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
"About this title" may belong to another edition of this title.
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Data-driven Retailing
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization. 276 pp. Englisch. Seller Inventory # 9783031129612
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Data-Driven Retailing: A Non-Technical Practitioners' Guide
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Data-driven Retailing
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers tools to manage data-centric projects and ask the right questionsProvides user-friendly practical knowledge on data managementCovers theory and practice of data analysis and managementLouis-Philippe Kerkhove is co-foun. Seller Inventory # 668447390
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Data-driven Retailing
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 276 pp. Englisch. Seller Inventory # 9783031129612
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Data-driven Retailing : A Non-technical Practitioners' Guide
Published by
Springer International Publishing, 2022
ISBN 10: 303112961X
ISBN 13: 9783031129612
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization. Seller Inventory # 9783031129612