Business Advancement through Technology Volume I: Markets and Marketing in Transition - Softcover

 
9783031077708: Business Advancement through Technology Volume I: Markets and Marketing in Transition
Softcover
ISBN 10: 3031077709 ISBN 13: 9783031077708
Publisher: Palgrave Macmillan, 2022

Synopsis

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

"synopsis" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2022
Language
English
ISBN 10 
3031077709
ISBN 13 
9783031077708
Binding
Paperback
Number of pages
304
Editor
Thrassou Alkis, Vrontis Demetris, Efthymiou Leonidas

Other Popular Editions of the Same Title

9783031077685: Business Advancement through Technology Volume I: Markets and Marketing in Transition: 1 (Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business)

Featured Edition

ISBN 10:  3031077687 ISBN 13:  9783031077685
Publisher: Palgrave Macmillan, 2022
Hardcover