Current Trends and Issues in Internal Communication: Theory and Practice (New Perspectives in Organizational Communication) - Softcover

Softcover

ISBN 10: 3030782158 ISBN 13: 9783030782153

Publisher: Palgrave Macmillan, 2022

Synopsis

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. 

This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

About this title

About the Author

Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China.

Ana Tkalac Verčič is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field.

From the Back Cover

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. 

This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China.

Ana Tkalac Verčič is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2022
• Language: English
• ISBN 10: 3030782158
• ISBN 13: 9783030782153
• Binding: Paperback
• Edition number: 1
• Number of pages: 282
• Editor: Men Linjuan Rita, Tkalac Verčič Ana