Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship (Springer Proceedings in Business and Economics) - Hardcover

Hardcover

ISBN 10: 3030570649 ISBN 13: 9783030570644

Publisher: Springer, 2021

Synopsis

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

About this title

About the Author

Damianos P. Sakas is Associate Professor of the Department of Agribusiness and Supply Chain Management at the Agricultural University of Athens, Athens, Greece. His research interests are strategic negotiation, strategic marketing, business communication, business modelling and simulation, and computational methods.

Dimitrios K. Nasiopoulos is a teaching personel, PhD, at the Department of Informatics and Telecommunications, Faculty of Economics and Technology, University of Peloponnese, Greece. His research interests include decision-making systems, business informatics, business modelling and simulation, dynamic simulation modelling, computational Methods, mathematical modeling and complex networks.

Yulia Taratuhina is the President of SIETAR Russia; Associate Professor, PhD, at the National Research University Higher School of Economics, Faculty of Business and Management, Russia. She is also the Head of Teaching and Learning Office. Her research interests focus on: intercultural communication and cross-cultural didactics.

From the Back Cover

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

Edition details

• Publisher: Springer
• Publication date: 2021
• Language: English
• ISBN 10: 3030570649
• ISBN 13: 9783030570644
• Binding: Hardcover
• Edition number: 1
• Number of pages: 558
• Editor: Sakas Damianos P., Nasiopoulos Dimitrios K., Taratuhina Yulia