FinTech Strategy: Linking Entrepreneurship, Finance, and Technology (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth) - Softcover

Reyes-Mercado, Pável

Softcover

ISBN 10: 3030539474 ISBN 13: 9783030539474

Publisher: Palgrave Macmillan, 2022

Synopsis

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

About this title

About the Author

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

From the Back Cover

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2022
• Language: English
• ISBN 10: 3030539474
• ISBN 13: 9783030539474
• Binding: Paperback
• Number of pages: 225