Advances in Digital Marketing and eCommerce: First International Conference, 2020 (Springer Proceedings in Business and Economics) - Softcover
Synopsis
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
"synopsis" may belong to another edition of this title.
About the Author
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.
From the Back Cover
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
"About this title" may belong to another edition of this title.
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Advances in Digital Marketing and eCommerce
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. 232 pp. Englisch. Seller Inventory # 9783030475949
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Features latest research on social commerce and social media strategiesIncludes articles studying psychological and behavioral factorsProvides latest insights on developing business models for the digital landscapeFrancisco J. Mart. Seller Inventory # 448682981
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Taschenbuch. Condition: Neu. Advances in Digital Marketing and eCommerce | First International Conference, 2020 | Francisco J. Martínez-López (u. a.) | Taschenbuch | ix | Englisch | 2020 | Springer | EAN 9783030475949 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 118170552