Advances in Digital Marketing and eCommerce: First International Conference, 2020 (Springer Proceedings in Business and Economics) - Softcover
Synopsis
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
"synopsis" may belong to another edition of this title.
About the Author
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.
From the Back Cover
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Advances in Digital Marketing and eCommerce: First...
Stock Image
Advances in Digital Marketing and eCommerce (eng)
Print on DemandSeller: Brook Bookstore On Demand, Napoli, NA, Italy
Seller rating 3 out of 5 stars
Condition: new. Questo è un articolo print on demand. Seller Inventory # 048fe8380bd600aaabe17d8b8632994c
Buy New
£ 76.83
£ 4.76 shipping
Ships from Italy to U.S.A.
Ships from Italy to U.S.A.
Quantity: Over 20 available
Stock Image
Advances in Digital Marketing and eCommerce: First International Conference, 2020 (Springer Proceedings in Business and Economics)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9783030475949_new
Buy New
£ 96.88
£ 11.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Seller Image
Advances in Digital Marketing and eCommerce
Published by
Springer International Publishing Mai 2020, 2020
ISBN 10: 3030475948
ISBN 13: 9783030475949
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. 232 pp. Englisch. Seller Inventory # 9783030475949
Seller Image
Advances in Digital Marketing and eCommerce
Published by
Springer International Publishing, 2020
ISBN 10: 3030475948
ISBN 13: 9783030475949
New
Kartoniert / Broschiert
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Features latest research on social commerce and social media strategiesIncludes articles studying psychological and behavioral factorsProvides latest insights on developing business models for the digital landscapeFrancisco J. Mart. Seller Inventory # 448682981
Buy New
£ 82.20
£ 42.37 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available
Stock Image
Advances In Digital Marketing And Ecomme
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # V9783030475949
Stock Image
Advances in Digital Marketing and eCommerce: First International Conference, 2020 (Springer Proceedings in Business and Economics)
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 237. Seller Inventory # 26377650174
Stock Image
Advances in Digital Marketing and eCommerce: First International Conference, 2020 (Springer Proceedings in Business and Economics)
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. 237. Seller Inventory # 385205281
Buy New
£ 128.60
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Advances in Digital Marketing and Ecommerce: First International Conference, 2020
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 232 pages. 9.25x6.10x0.55 inches. In Stock. Seller Inventory # x-3030475948
Buy New
£ 126.89
£ 10 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Advances in Digital Marketing and eCommerce: First International Conference, 2020 (Springer Proceedings in Business and Economics)
Print on DemandSeller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. PRINT ON DEMAND pp. 237. Seller Inventory # 18377650164
Seller Image
Advances in Digital Marketing and eCommerce | First International Conference, 2020
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Advances in Digital Marketing and eCommerce | First International Conference, 2020 | Francisco J. Martínez-López (u. a.) | Taschenbuch | ix | Englisch | 2020 | Springer | EAN 9783030475949 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 118170552