Using Paired Constraints to Solve The Innovation Problem - Softcover

Stokes, Patricia D.; Gibbert, Michael

Softcover

ISBN 10: 3030257738 ISBN 13: 9783030257736

Publisher: Edizioni della Normale, 2020

Synopsis

This book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems.
The authors have used their experience working in creative industries, combined with their academic perspective to create a formal, teachable tool for solving innovation problems. This consists of a formal structure (the problem space), a functional strategy(the paired constraints) and process. (solution by substitution).
This book provides a practice section, allowing anyone interested in solving the problem of innovation to learn and develop their skills.

About this title

About the Author

Patricia D. Stokes is an adjunct professor of psychology at Barnard College, Columbia University. Her areas of expertise are skill acquisition, breaking problems down into the structure of their solutions and – by extension – creativity/innovation as problem solving processes. She utilises her experience at art school and in advertising to frame her work as an academic. She has written two books on the subject of paired constraints, as well as several journal articles.

Michael Gibbert is a professor of sustainable consumption in the communication science faculty of Svizzera Italiana at Lugano, where he is also the director of the World Challenge Program.  He was previously assistant/associate professor at Bocconi University in Milan, research associate at INSEAD, and post-doc at the Yale School of Management. He has authored or co-authored multiple books and journal articles, and has acted as guest editor for journals such as Long Range Planning, Industrial Marketing Management and the Journal of Product Innovation Management.

From the Back Cover

This book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems.
The authors have used their experience working in creative industries, combined with their academic perspective to create a formal, teachable tool for solving innovation problems. This consists of a formal structure (the problem space), a functional strategy(the paired constraints) and process. (solution by substitution).
This book provides a practice section, allowing anyone interested in solving the problem of innovation to learn and develop their skills.

Edition details

• Publisher: Edizioni della Normale
• Publication date: 2020
• Language: English
• ISBN 10: 3030257738
• ISBN 13: 9783030257736
• Binding: Paperback
• Edition number: 1
• Number of pages: 109