Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference - Softcover

Softcover

ISBN 10: 3030186539 ISBN 13: 9783030186531

Publisher: Springer, 2019

Synopsis

Part I. Marketıng.- Encouraging Sustainable Consumer Behavior: A Stakeholder Approach.- The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y.- Local or Imported Product - Assessment of Purchasing Preferences of Consumers on Food Markets: The Case of Poland, Lithuania, Slovakia and Ukraine.- Specifics of Marketing Communications within Political Environment in Slovakia.- Muslim Consumers' Attitude Toward Non-Muslim's Halal Food Operators: Evidence from Malaysia.- Part II. Management.- Business Impact of the Imprecise Implementation of European Directives on Cross-Border Companies Restructurings.- Australian and New Zealand B Corps and Their Use of Social Media.- Occupant Satisfaction in Sustainable and Conventional Higher Education Buildings.- The Missing Framework for Adaptation of Agile Software Development Projects.- Innovations Risk Factors Analysis Between Innovation Leaders and Moderate Innovators.- Part III. SMES.- The Influence of a Branch Group Purchasing Organization on the Development of Small and Medium-Sized Enterprises.- Multidimensional Approach to the Role of Internal Business Factors in Internationalization of Manufacturing SME's.- Risks in the Development of SME's Business Functioning on the Basis of CSR.

Edition details

• Publisher: Springer
• Publication date: 2019
• ISBN 10: 3030186539
• ISBN 13: 9783030186531
• Binding: Paperback
• Language: English