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Digital Business Models: Concepts, Models, and the Alphabet Case Study - Softcover

Wirtz, Bernd W.

 
9783030130060: Digital Business Models: Concepts, Models, and the Alphabet Case Study
Softcover
ISBN 10: 3030130061 ISBN 13: 9783030130060
Publisher: Springer, 2019

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Synopsis

Foundations of Digital Business Models.- The Business Model Concept.- Digital Business.- B2C Digital Business Models: Content.- B2C Digital Business Models:Context.- B2C digital Business Models: Connection.- Hybrid Digital Business Models.- B2B Digital Business Models.- Digital Business Model Innovation.- Google/Alphabet Case Study.

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Publisher
Springer
Publication date
2019
Language
English
ISBN 10 
3030130061
ISBN 13 
9783030130060
Binding
Paperback

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9783030130046: Digital Business Models: Concepts, Models, and the Alphabet Case Study (Progress in IS)

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ISBN 10:  3030130045 ISBN 13:  9783030130046
Publisher: Springer, 2019
Hardcover