The Mass Appeal of Human Rights (Human Rights Interventions) - Softcover

Book 3 of 17: Human Rights Interventions

Pruce, Joel R.

 
9783030063573: The Mass Appeal of Human Rights (Human Rights Interventions)
Softcover
ISBN 10: 3030063577 ISBN 13: 9783030063573
Publisher: Palgrave Macmillan, 2019

Synopsis

This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a mainstream moral cause. Drawing inspiration from the critical theory of the Frankfurt School, the author argues that these strategies are effective in attracting masses of supporters but weaken the viability of human rights by commodifying its practices. Consumer capitalism co-opts the public’s moral awakening and transforms its desire for global engagement into components of a lifestyle expressed through market transactions and commercial relationships, rather than political commitments. Reclaiming human rights as a subversive idea can reconnect the practice of human rights with its principles and generate a movement bound to the radical spirit of human rights.

"synopsis" may belong to another edition of this title.

About the Author

Joel R. Pruce is Assistant Professor of Human Rights Studies at the University of Dayton, USA. 

From the Back Cover

This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a mainstream moral cause. Drawing inspiration from the critical theory of the Frankfurt School, the author argues that these strategies are effective in attracting masses of supporters but weaken the viability of human rights by commodifying its practices. Consumer capitalism co-opts the public’s moral awakening and transforms its desire for global engagement into components of a lifestyle expressed through market transactions and commercial relationships, rather than political commitments. Reclaiming human rights as a subversive idea can reconnect the practice of human rights with its principles and generate a movement bound to the radical spirit of human rights.


Joel R.Pruce is Assistant Professor of Human Rights Studies at the University of Dayton, USA.

"About this title" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2019
Language
English
ISBN 10 
3030063577
ISBN 13 
9783030063573
Binding
Paperback
Number of pages
193

Other Popular Editions of the Same Title

9783319920740: The Mass Appeal of Human Rights (Human Rights Interventions)

Featured Edition

ISBN 10:  331992074X ISBN 13:  9783319920740
Publisher: Palgrave Macmillan, 2018
Hardcover