The Product Field Reference Guide - Softcover

Frahm, Klaus-Peter; Schieben, Michael; Wopperer-Beholz, Wolfgang

 
9783000546884: The Product Field Reference Guide

Synopsis

The Product Field is a cognitive medium for product innovation: a shared vocabulary, comprehensive model, and tested toolbox for collaborative product thinking. It will help you create a shared big picture, foster alignment, explore success factors and potential for improvement, and lift your product to the next level of innovation.

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