Going Green Together: How to Align Employees with Green Strategies - Softcover

Roettgers, Frank

Softcover

ISBN 10: 300032898X ISBN 13: 9783000328985

Publisher: Environmental Pioneers, 2011

Synopsis

At a time when 'going green' is at the top of the agenda of many organizations one of the most critical success factors of strategy implementation escapes the notice of many business professionals: the alignment of employees with the green strategy. As employees are considered the linchpin of organizations' strategic operational success, Going Green Together illustrates how to align employees with green strategies to facilitate a flawless realization of organizations' environmental goals. From his experiences in the utility sector, Frank Roettgers indicates where the differences lie between general strategy alignment and the alignment with green strategies. The dissertation explains how organizations are able to increase the number of strategically aligned employees, embed green thinking in daily routines, and induce a more action-related behavior towards the implementation of green strategies. Elaborating on aspects such as company culture, communication methods, leadership style, and incentives, this research project illustrates how organizations are able to cultivate a green framework, align their employees, and thereby lay the foundation for a sustainable competitive advantage.

About this title

About the Author

Frank Roettgers is an Environmental Consultant, author of the award-winning book `Going Green Together', and co-author of the book 'The Definitive Guide to Getting Your Budget Approved'. He received his MSc degree in Strategic Management from the Dublin Institute of Technology and has been awarded multiple times for his outstanding academic achievements.

As a strategist on corporate environmental practices he researched green business strategies and focused on new insights how to gain and maintain a sustainable competitive advantage. Amongst others, he has been a consultant to KLM Royal Dutch Airlines, Tesco, and SAS.

Edition details

• Publisher: Environmental Pioneers
• Publication date: 2011
• Language: English
• ISBN 10: 300032898X
• ISBN 13: 9783000328985
• Binding: Paperback
• Edition number: 1
• Number of pages: 104