Synopsis
Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the age and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations.Through detailed investigation of the principles behind grid design, this book informs and advances your understanding of this key design component, allowing you to devise grids with ease and precision for any situation.
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About the Authors
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.
He currently teaches the Graphic Design BA at the University of Brighton.
Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.
From the Back Cover
Basics Design: Grids introduces graphic designers to the basic principles of grid design and development.The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts. This book is not a prescriptive guide to using grids. Instead, it looks at the principles behind grid usage to give you the ability to tackle a wide variety of graphic design problems, which in turn opens up ample opportunities for expression and creativity.
In this completely revised second edition, best-selling author team Gavin Ambrose and Paul Harris demonstrate how a creative approach to grid design can produce dramatic results. Filled with international case studies of contemporary design practice and practical exercises designed to aid readers in their own work, this richly illustrated book is an invaluable guide to the often underused tool of grids within design and visual communication.
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