Basics Design 07: Grids - Softcover

Ambrose, Gavin; Harris, Paul

Softcover

ISBN 10: 2940411921 ISBN 13: 9782940411924

Publisher: AVA Publishing SA, 2012

Synopsis

Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the age and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations.Through detailed investigation of the principles behind grid design, this book informs and advances your understanding of this key design component, allowing you to devise grids with ease and precision for any situation.

About this title

Review

'I have found no better text for teaching graphic design than the Basics Design series - they're the books I've been waiting my entire teaching career for. Chapter-based learning packaged in easily digestible sizes for one term with excellent, current examples of the theory presented in practice.' - Darren Stebeleski, Martha Street Studio, Canada

'This is a very good basic introduction to grids used in print. It introduces students to a range of concepts and principles used in page layout of various communication medium. The writing style is easy to follow and the book contains plenty of visual examples.' --Joyce Yee, Senior Lecturer in Design, Northumbria University, UK

From the Back Cover

Basics Design: Grids introduces graphic designers to the basic principles of grid design and development.The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts. This book is not a prescriptive guide to using grids. Instead, it looks at the principles behind grid usage to give you the ability to tackle a wide variety of graphic design problems, which in turn opens up ample opportunities for expression and creativity. In this completely revised second edition, best-selling author team Gavin Ambrose and Paul Harris demonstrate how a creative approach to grid design can produce dramatic results. Filled with international case studies of contemporary design practice and practical exercises designed to aid readers in their own work, this richly illustrated book is an invaluable guide to the often underused tool of grids within design and visual communication.

Edition details

• Publisher: AVA Publishing SA
• Publication date: 2012
• ISBN 10: 2940411921
• ISBN 13: 9782940411924
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 208