Basics Fashion Management: Fashion Promotion 02: Fashion Promotion - Softcover

Moore, Gwyneth

Softcover

ISBN 10: 2940411875 ISBN 13: 9782940411870

Publisher: AVA Publishing SA, 2012

Synopsis

Provides visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Fashion Management. The book addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.

AVA’s Basics Fashion Management titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Fashion Management. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. The second book in AVA's Basics Fashion Management series, Fashion Promotion: Building a brand through marketing and communication, examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.

The book addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.

Topics covered include:
• Developing a brand from an original idea;
• The impact of blogging and street style sites;
• Digital fashion;
• Online and offline marketing techniques;
• Creating the vision behind a brand;
• Public relations.

About this title

About the Author

Gwyneth Moore has worked in marketing, branding and public relations for more than 20 years, promoting and publicizing products and services ranging from fashion and lifestyle brands to telecommunications and education services. Gwyneth began her teaching career following a joint project with the University of Glamorgan, linking high street fashion retail clients with fashion design students. She currently works as a freelance brand and PR consultant, edits two consumer blogs and is involved in the careers of a number of young fashion designers.

From the Back Cover

AVA Academia's Basics Fashion Management titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of fashion management. Packed with examples from students and professionals and fully illustrated with inspiring imagery, they offer an essential exploration of the subject.Basics Fashion Management: Fashion Promotion" "examines what's required for a twenty-first century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion customer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands, from high street to high end, are engaging with customers, and embracing the growing digital opportunities to promote collections and brand stories.

Edition details

• Publisher: AVA Publishing SA
• Publication date: 2012
• Language: English
• ISBN 10: 2940411875
• ISBN 13: 9782940411870
• Binding: Paperback
• Number of pages: 184