The Fundamentals of Interactive Design - Softcover

Michael Salmond; Gavin Ambrose

Softcover

ISBN 10: 2940411867 ISBN 13: 9782940411863

Publisher: AVA Publishing, 2013

Synopsis

The Fundamentals of Interactive Design explores the workflow and process of creating and exporting design across multiple media platforms in a progressive and logical way. In-depth case studies featuring digital media companies provide professional insights into the world of interactive design.

The book is aimed at designers who have never worked within the interactive medium as well as those who have some digital knowledge but are looking for application across a wider spectrum of media. It will also appeal to those looking for inspiration and new creative directions.

Biography: Michael Salmond is a digital interaction designer, artist and digital theorist and currently teaches interaction and digital design at Florida Gulf Coast University, Florida, USA.

Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

About this title

About the Author

Michael Salmond is a digital interaction designer, artist and digital theorist and currently teaches interaction and digital design at Florida Gulf Coast University, Florida, USA.

Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

From the Back Cover

AVA Academia s Fundamental titles are designed to introduce students to the key elements of the visual arts subjects and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an accessible introduction to the applied visual arts.

The Fundamentals of Interactive Design introduces the essential areas of digital design. It explores best practices for creating within this medium and practical application across media. These fundamentals supply a core skill-set that is reinforced by case studies from leading digital designers, which provide invaluable insight into the world of digital and interactive media design. This book examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way. The book is for people who have never worked within the digital world as well as for those who have some digital knowledge, but are looking for application across a wider spectrum of media. It is also for designers looking for inspiration and new creative directions. This book is an ideal guide for those who are starting out at college or university and for those who want to enter into a career in digital and interactive design.

Featured topics

Working in the medium

Digital semiotics

Emotional design

The digital brand

Protyping and iteration

The moodboard

The wireframe

Soft launch

Site launch

Infographics

Motion graphics

Advergaming

Designing across multiple devices

Edition details

• Publisher: AVA Publishing
• Publication date: 2013
• ISBN 10: 2940411867
• ISBN 13: 9782940411863
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 200