Basics Typography 03: Understanding Type - Softcover

Michael Harkins

Softcover

ISBN 10: 2940411824 ISBN 13: 9782940411825

Publisher: AVA Publishing, 2013

Synopsis

Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.

If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

About this title

About the Author

Michael Harkins was a director within a successful graphic design company before returning to education to teach full time. He is course leader for MA Graphic Design at the University of Portsmouth, UK.

From the Back Cover

AVA Acdemia's Basics Typography titles are deigned to provide visual arts students with a theoretical and practical exploration of each of the key topics within the discipline of typography. Packed with examples from students and professionals and fully illustrated with clear diagrams and inpiring imagery, they offer an essential exploration of the subject.

Basics Typography: Understanding Type aims to help readers understand the elements of type in order to put this knowledge to use in design projects. The book is about looking closer at what most take for granted, and offers an illuminating insight into this key area of visual communication.

Edition details

• Publisher: AVA Publishing
• Publication date: 2013
• Language: English
• ISBN 10: 2940411824
• ISBN 13: 9782940411825
• Binding: Paperback
• Edition number: 1
• Number of pages: 184