Basics Typography 02: Using Type is a wide ranging and practical guide to typography.
The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises.
Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.
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'Harkins offers exercises to sharpen the reader's awareness of typographic issues. Many creative disciplines involve typography; web developers, graphic designers, game developers, and filmmakers all must use it in their work. A solid understanding of it can even improve a mundane business letter or blog post. Harkins's guide has wide appeal, but it will be especially helpful to beginner and intermediate design students.' -- Library Journal, December 2011
The Basics Typography series from AVA Publishing's Academia imprint offers an essential introduction to the subject of typography and the key elements that underpin it. Detailed studies of classical and contemporary work are used to support basic theories, making this an essential introduction to typography in all its forms.
The second title in the series, Using Type, offers readers at entry a practical, working guide to the subject of typography, establishing sound knowledge and practice of the subject within a graphic design context.Using Type contains examples of historically important work, as well as that of contemporary practice. It also contain examples of successful student work, demonstrating an empathetic understanding of the learning experience at these important stages in a student's development.The book's structure also follows the paths of consideration that a designer may employ whilst working through a specific project.
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