Fashion Design: The Complete Guide (Required Reading Range) - Softcover

John Hopkins

Softcover

ISBN 10: 2940411522 ISBN 13: 9782940411528

Publisher: AVA Publishing, 2012

Synopsis

Fashion Design: The Complete Guide is a modern and stylish introduction to working within the fashion industry today. Catwalk images show the latest trends and contributions from industry professionals span centres of fashion across London, Paris and New York. A fabulous selection of images and plenty of suggestions of further resources make this a useful and exciting springboard into a successful career in fashion. This behind-the-scenes guide to the study of fashion is for current and aspiring designers, fashion lovers and students. It provides an all-inclusive overview of the entire design process, covering the history of fashion, fashion illustration, colour and fabrics, the journey from concept to finished garment, research processes, presenting a collection and professional practice. It is generously illustrated throughout with images from famous designers, includes promising graduate work and showcases original artwork from a variety of studios.

The new essential text for aspiring fashion designers, Fashion Design: The Complete Guide is filled with practical advice at every stage, including help with portfolios, personal promotion and career opportunities. With an attractive and colourful layout, every chapter also includes interviews, discussion questions, activities and further reading. The book is illustrated with beautiful examples of work from both established and up-and-coming designers, including Alexander McQueen, Viktor & Rolf, Jean-Paul Gaultier, Christian Dior, Anna Sui, Jonathan Saunders, Mary Katrantzou and Elie Saab, and pictures of style icons such as Tilda Swinton and Gwen Stefani.

About this title

About the Author

John Hopkins worked as a womenswear designer at Jaeger and Burberry for over ten years. His teaching career began in the United States, where he served as chair of Fashion at Savannah Colege of Art and Design, before taking up his current position as head of Fashion and Textiles at Winchester School of Art, UK.

From the Back Cover

Fashion Design: The Complete Guide is a comprehensive guide to fashion design. Through a series of critical and informative chapters covering historical and contemporary theory, this book explores the multi-faceted nature of fashion design and its associated contexts, processes and methodologies. It takes a practical look at more advanced approaches to fashion drawing, working with colour media, CAD for fashion, research processes, working with sketchbooks to develop and evaluate creative ideas and building collections. Pattern making and manufacturing processes are also considered in relation to formulating and creating prototype samples in the design studio.Understanding the external fashion market environment and its seasonal nature is considered in relation to professional contexts that include how to interpret and understand a design brief, targeting and preparing a fashion portfolio for an interview and defining career goals for professional employment opportunities, exhibitions and trade fairs in the fashion industry.

Edition details

• Publisher: AVA Publishing
• Publication date: 2012
• Language: English
• ISBN 10: 2940411522
• ISBN 13: 9782940411528
• Binding: Paperback
• Edition number: 1
• Number of pages: 208