Brand-driven Innovation: Strategies for Development and Design (Required Reading Range) - Softcover
Book 27 of 44: Required Reading Range
Synopsis
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
"synopsis" may belong to another edition of this title.
About the Author
Erik Roscam Abbing is a consultant and teacher of design management. Erik is the founder of Zilver brand driven innovation in Rotterdam, where he consults for a variety of international clients in the product and service industries. He also teaches at the school of Industrial Design at the Technological University of Delft, the Netherlands. He is a guest teacher in the Eurib Master of Brand Management program in Rotterdam and at the Design Management program of Hochschule Lucerne, Switzerland, as well as a module coordinator of the Eurib Master of Design Management program.
"About this title" may belong to another edition of this title.
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Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)
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Brand-Driven Innovation : Strategies for Development and Design
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Bloomsbury Publishing Plc, 2010
ISBN 10: 294041128X
ISBN 13: 9782940411283
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Brand-Driven Innovation: Strategies for Development and Design (Required Reading Range)
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9782940411283. Seller Inventory # 9936053
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Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)
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Bloomsbury Publishing PLC, Switzerland, Lausanne, 2010
ISBN 10: 294041128X
ISBN 13: 9782940411283
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. "Brand-driven Innovation" examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between organisations and their customers. "Brand-driven Innovation" explores existing branding theory and its relation to innovation, in order to provide readers with a solid foundation of background knowledge. It also contains a practical, four-step method that will help readers to apply brand-driven innovation in their own academic or business context. The book addresses the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with the tools, processes and methods to facilitate this relationship. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007846896
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