Basics Interior Design 01: Retail Design A guide to creating retail spaces that offer an enticing spatial experience to customers. This book discusses the retail space in relation to its environment, and introduces methods of manipulating space and objects to create an exciting commercial interior. It includes up-to-the-minute examples and case studies.
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'It's time to get back to basics with this straightforward and comprehensive guide to retail design. Everyone knows that innovation, consumer appeal, and a competitive edge are keystones to a successful retail store. This book describes how to craft spatially successful designs that cater to these aspects of the retail industry and create an irresistible commercial interior. You certainly won't be one-upped by your neighboring store with this guide in hand. Mesher's book is packed with illustrations, diagrams and case studies from students and professionals, which give that extra 'umph!' of inspiration and visual grasp.' --Contract Design magazine, 2010.
Lynne Mesher worked for some of the most prominent retail design consultancies in the UK, creating interiors for well-known brands worldwide. She is now a senior lecturer in interior design at the University of Portsmouth School of Architecture, where she specialises in studio teaching, CAD and professional practice.
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