Synopsis
Art Direction examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
"synopsis" may belong to another edition of this title.
About the Author
Nik Mahon is a senior lecturer in Advertising at Southampton Solent University. Since entering higher education he has been involved in the design, delivery and development of a variety of advertising, media and communication courses for colleges and universities in the UK and overseas. At the same time, he has also been actively engaged in the design and delivery of creative thinking and problem solving programmes and short courses for several major advertising agencies and blue chip organisations. His clients have included British Gas, Ordnance Survey, The Inland Revenue and United Biscuits.
From the Back Cover
Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover.
It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
"About this title" may belong to another edition of this title.
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Basics Advertising 02: Art Direction
Published by
Bloomsbury Publishing Plc, 2010
ISBN 10: 2940411212
ISBN 13: 9782940411214
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Basics Advertising 02: Art Direction
Published by
Bloomsbury Publishing Plc, 2010
ISBN 10: 2940411212
ISBN 13: 9782940411214
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Basics Advertising 02: Art Direction
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Basics Advertising 02: Art Direction
Published by
Bloomsbury Publishing Plc, 2010
ISBN 10: 2940411212
ISBN 13: 9782940411214
Used
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP90263796
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Basics Advertising 02: Art Direction
Published by
Bloomsbury Publishing Plc, 2010
ISBN 10: 2940411212
ISBN 13: 9782940411214
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17019509-20
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Basics Advertising 02: Art Direction [Paperback] Mahon, Nik
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Basics Advertising : Art Direction
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